First step

How we got the instruction

Sophie and I had been watching this one for a while. A semi-detached with off-street parking and its own side entrance, it’s a rare find in SW15, and we could see exactly why it hadn’t sold.

The photography made the rooms look small and cramped, and without any staging, it was difficult for buyers to picture the potential. Poor presentation was killing the enquiries before they’d even started, and we knew the listing needed a completely fresh approach.

Sophie reached out to the owners directly, had an honest conversation about their experience, and explained what had been holding the property back from selling. They handed in their notice to their existing agent, and we got to work.

Our approach

The strategy we outlined

We knew physical staging wasn’t realistic for the budget, so we went with virtual staging instead, but we were meticulous about it. Sophie oversaw the entire process, working with a designer to ensure the furniture style suited the house and that every room looked convincing.

Sophie also produced a video walkthrough highlighting what photography alone couldn’t capture: the off-street parking with its electric gate, the generous living space, the built-in storage, and the natural flow between rooms. The goal was simple: get people through the door.

The price stayed the same. We knew it was right. The location had occasionally put buyers off, sitting between Barnes, East Sheen and Putney, but I’ve always seen that as a strength. You’re within walking distance of all three neighbourhoods, near Barnes station, and on a quiet street. I live nearby, so I know exactly how to sell it.

Our strategy was a fresh presentation and confidence in the location, And it worked.

Launch

Viewings and offers

We launched into a challenging market. With Rachel Reeves’ Autumn Budget just weeks away, there was significant uncertainty around mansion taxes and wider property reforms. Buyers were nervous about committing without knowing what costs lay ahead. We understood it, the sellers understood it – patience was needed.

Once the Budget had landed, we saw the market moving.

With the property vacant, we held the keys and managed all viewings ourselves. There was no burden on the sellers, but they were always informed. Every viewing was followed up with feedback, and every Thursday we sent a detailed weekly report covering stats, activity and our ongoing efforts.

In the first six weeks, we generated more viewings than the previous agent had achieved in nearly six months. By the time a deal was agreed within three months of launch, spanning the Budget and the Christmas slowdown, we had recorded 26 leads, 25 viewings, and two offers. One fantastic buyer. Done.

Sales Progression

Handing over to our sales progressor

Once a sale is agreed, we hand over to our sales progressor and it’s one of the best things we do for our clients. Having one dedicated person focused on your sale every single day makes an enormous difference. Every party chased, every problem solved, every detail followed up without anything slipping through the cracks.

Norbert is our sales progressor, and we have enormous respect for what he does. On this sale, his work showed. The process moved smoothly, with few surprises along the way, and exchange and completion happened on time. Every party walked away happy – exactly how it should be.