Case Study
How we sold Sefton Street, SW15
3 Bedrooms • 2 Bathrooms • 1,380 sq ft • Listed at £1,250,000
- The owners asked us to sell their home after having an offer accepted on another property we were selling
- The owners wanted us to manage the entire chain
- The owners were brilliant at preparing their home for sale
- An offer was secured within 2 weeks of launching
Read how we did it below…
“Rory was exactly the type of agent we needed. As soon as we found our next move, we needed an agent to make it all happen, and he did. Rory supported us throughout the sale and purchase of our next home and managed the chain extremely well. He went above and beyond.”
First step
How we got the instruction
Sophie and I knew the owners, and they’d been following us on Instagram for a while, waiting for the right house to come up before putting theirs on the market.
When I posted a story of a home I was about to show, they saw it, booked a viewing and made an offer. That meant their own home needed to sell, so they asked us to launch it. Within a week, we’d taken it from “Live Mode” to “Sell Mode”: styled for the camera and ready to be professionally presented to buyers.
Our approach
The strategy we outlined
The strategy was simple: price it to sell, based on what our clients needed to buy their next home. We knew that figure, and we worked with them to set a price that would bring in a buyer quickly.
We were hands-on throughout. When the photographer arrived, we helped the owners rearrange their home so every room looked its best for the shoot.
We already had the right buyer on our database, someone who had viewed another property in SW15. We contacted them, got them through the door, and they wanted it straight away.
In a challenging market, we did everything needed to find the right buyer: the right price, beautiful presentation and a well-worked database.
Launch
Viewings and offers
Viewings started as soon as we launched; Rory conducted every one himself and answered any questions.
Our database was a resource for this property, as we had marketed other benchmark properties in the area.
After a steady run of viewings, we secured an offer within two weeks of launch.
“Rory called us saying he had a lovely home he thought we might like to see. We organised a viewing and put in an offer. Rory managed the whole chain extremly well as we also had people buying our flat. I’d highly recommend using Rory as my agent.”
Sales Progression
Handing over to our sales progressor
Once a sale is agreed, we hand over to our sales progressor and it’s one of the best things we do for our clients. Having one dedicated person focused on your sale every single day makes an enormous difference. Every party chased, every problem solved, every detail followed up without anything slipping through the cracks.
Norbert is our sales progressor, and we have enormous respect for what he does. On this sale, becuase we knew all parties involed it allowed for an even smoother level of communication and control. Chains can be messy, but this worked well.
Contact Rory
Give me a call or drop me an email. I’m available seven days a week until 7pm. 020 7589 6699 or email me
